1. Do you fully understand the business and the risk involved?
2. Is this a low-risk, high-return operation?
3. What is the financial community’s appraisal of the business?
4. What is the financial community’s appraisal of the respective industry?
5. Does management provide sufficient public disclosure with respect to the company’s financials?
6. Is the management team exceptional?
7. What is this management team doing that others aren’t?